Education Ambassadors SA

Karabo Maila – A Lady With Borderless Koncepts

Education Ambassadors SA team recently caught up with Karabo Moila, who grew up in Katlehong, Gauteng. Karabo is a creative woman who has worked hard to make it in the creative world, she has had an opportunity to intern at eNCA and she is now a member of a creative agency called Borderless Koncepts.

I am a 28-year-old Content Producer at CapricornFM, I am also a Social Media Administrator, a Campaign Creative. I am a Copywriter for Adverts and Station Imaging, which was nominated at the 2018 Liberty Radio Awards in Best Radio Imaging Category Award. I am also a self-teaching Photographer (because I am in the process of learning daily)

I am lucky, my work has just been published on between 5 and 10 and other platforms. I am also a member of a Creative Agency co-owned with 4 other ladies in Polokwane. We capacitate established agencies in the creative and advertising industry and have secured some reputable accounts in the short space of time we've been here. The likes of Goldie Chicken, Berocca and more that I can't particularly mention.

Besides all of that, I am a mother to my son, Jazz. Education, I studied Journalism at Rosebank College and have just begun my BA in Communications with Unisa. I saved enough money for this and I am excited to finally take my education further and continue being a diversely gifted individual.

I grew up in K1 (Katlehong) and Vosloorus, amazing childhood and over my formative years stayed in parts of Soweto and eventually Limpopo where my parents are from.

What were the challenges and great things about growing up?

Challenges growing up, lol boy! Where do I start? I was awkward, I still am. I was witty and aware, and have always been drawn to art. The challenge was one thing, growing up to parents who were very liberal in thinking but when coming to practice, they we're conservative. When I expressed I'd like to study fashion design after High School my parents we're adamant to lead me a different route, the world of academics. I tried resisting. I ended up applying for a bursary because my parents could have never afforded the fees, and studies Journalism. This was instrumental in shoving me into the radio industry, and I say shove because I enjoyed listening to radio but never saw myself creating it and working in that industry.

Other challenges, I'd rather not express, it would take a book to write about these alone.

Your career? What is it that you do? What inspired you to do what you do?

Content Producer – I have worked in radio since 2009 as a field reporter. Aldrin Sempear actually gave me my first radio gig at the 2004 General Elections. I then took up a job as a news reader, sports presenter and producer. I then worked for Jozi FM as a content producer for a sports and entertainment show, but largely as a sports presenter. I had a short stint at eNCA as an intern, it never worked out *Laughs* I can't quite say why.

I then joined CapricornFM in 2002 and sort of transitioned from sports presenter, producer to what I do now. It's been 6 years. What a roller-coaster!

As an amateur photographer, I have the most fun. It's an exhilarating experience every day when I grab my camera and hit the street. I don't share most of it. I guess, it's a daunting experience but when I do share, I get positive reaction and that's flattering for someone that has no training in photography. I enjoy concept photography; there I get to bring my ideas to life without any red tape or caution. The goal is to share my expression with the world. Perhaps, work with other big names and collaborate more. There are no bounds.

As a part of the Creative Agency, Borderless Koncepts… the sky is not even our limit. We are charged-up, fearless females and we see no reason why we shouldn't exist in the competitive space of the creative industry. The most joy is watching TV and scrolling though social media and seeing your work.

What do you like most about yourself and the work that you do?

I am versatile, dynamic as an individual and the work I do is challenging and demanding. That's what I like the most about myself. I always have a warped sense of the world, which gets me going. Humour is everything in life.

I pick my battles. I don't react to everything and everyone. It's time consuming, I also pick my projects, you can't do everything. 

What are some of the challenges which you’ve faced and how did you overcome them?

Challenges I encounter even now include managing people's characters and expectations. How I overcome them is by applying myself in finding solutions because each situation has been quite unique and I'll eventually leave it to God if it's proving to be a mammoth task. I value my peace *Laughs*

Another challenge has been staying on par with what industry peers are doing, in radio. In the arts, knowing about what's the new innovation, the new trend and more. The arts are really exciting in that connecting with someone's art is connecting with them. It's honest and disruptive, Unpredictable.

What are some of your life highlights for you so far? What are you most proud of?

A lot. Nominations for the Responsible Drinking Media Awards and making it to the top 3 for our radio content around drinking. The nomination for Capricorn FM Imaging at the 2018 Liberty Radio Awards, some of my Photo Essays making on to reputable arts platforms. Producing the biggest show at Capricorn FM for 3 consecutive years. And I might have forgotten some.

What, in your opinion, are the most important factors to keep in mind to make it in your career or life in general?

Learning and challenging yourself, challenging what you've learnt too. Being versatile and being able to adapt to change. Thinking creatively, accomplishing work goals and exercising emotional intelligence. Having a firm belief and value system, and having great support away from the office is vital. Taking a break and allowing yourself to fail, and the art of winning again.

Where would you like to see yourself in the next three years?

To be frank, I feel as though I have hit the ceiling where I am, and have embraced that too, for some odd reason. I will continue championing the tone and character of Capricorn FM's imaging and perhaps my future is there. I will continue to diligently serve in my duties and excel, but in the art space, I would love to see more growth and maximize my appeal to work with brands in telling everyday stories in a compelling manner.

In the creative agency, we have big plans. The plan, one of them, is to collaborate because that surely ensures a sustained presence and allows for us to partner and collaborate with more brands beyond the Limpopo province.

If there was anything you could do differently, what would it be?

I don't think I would do anything differently in life. Everything that has happened is as a result of my effort, little or big. On a day to day basis, I want to have more time to read and create. Because, artists do that, they create.

Are there any specific people or organisations that you look up to and draw inspiration from and why?

The organisation I work for is my inspiration, Capricorn FM is one of the leading voices of a progressive Limpopo and we've found a unique way to tell you what Limpopo is and where it is going. I draw inspiration from my team within the organisation and away from the company.

My family, my partner and my father. Those people inspire me and my friends, they are such ground-breakers in their respective fields of work. There’s plenty to draw inspiration from. generally, it's people who understand themselves despite what the world says and continue in their efforts to find change, be change and inject change that brings about possibility and progress.

Growing up in the township, is my number 1 inspiration, there's a spirit you have when you're from there – the KEEP GOING spirit. The fuck it, let's do it spirit.

Are there any inspiring projects which you’re involved in?

Right now, I am actively creating content around a series I created with two other individuals, Ms Kulie Hobjane and Boitumelo Maiganya called Milk X Coffee Series which speaks to our attitude towards those living with Albinism. It has received so much attention, I've been overwhelmed by it but I can see why. Albinism is not a "light" matter in this African Continent. It's as important as rape because people are being killed due to a lack of understanding and care about it, and the human beings that are born and LIVE with it.

I also have a series called; Melanin X Ebony X Black and that is simply about embracing being BLACK. It's beyond your skin colour, it's respecting the culture and living it, telling it and sharing it. Being black is great, and we should always embrace it.

Lastly, what advice would you give to others out there looking to follow in your footsteps?

My advice is, apply yourself before you label yourself. Only when you know and the results are before you, can you say I am. My problem is people who don't do it, and claim they can do it. Don't talk about passion, show us. Do it. Because that's the beginning of everything.

You must have a mentor, far or near – they should be people who can advise you and give you some sort of insights. Collaborate, because there's power there but also own brand YOU. Own your brand.

How can the public contact you?

Email: mailakarabo@gmail.com

Twitter: @karabomaila_

Instagram: @kultured_lens @carab0o

Website: Behance – https://www.behance.net/mailakarabfe53

About author View all posts Author website

EASA Team