What a time to be alive! Today, we speak to Gomolemo Euratia Mashabela, a young woman from Mamelodi, Pretoria. She is a Communication and Fashion PR professional who says it's crucial to keep great energies around and to allow critics to be negative as they have a sense of pushing us to our greatest level. Take some time to read her awe-inspiring story below.
My name is Gomolemo Euratia Mashabela, a 26-year-old from Mamelodi. The Middle child of Emorgen Tebogo Mashabela and my late father Amos Tshaya. I grew up between Mamelodi and Nellmapius. A lot of people always say I am a product of these schools that everyone wants to go when they in primary and high school. I attended Nellmapius Primary School, ended up as Deputy Head Girl, Went to attend at Targert High and went to study International Communication at Tshwane University of Technology, where I majored in International Relations, Communication Science, Media Studies and Public Relations. I also attended at the Design School of Southern Africa where I studied Fashion on a part-time basis.
What were the challenges and great things about growing up?
I always wanted and needed things that I could not have. My mother was and still is strict. The challenge of not getting things that I always liked made me think differently. Being the middle child, I always had a hard time being on good terms with my other sisters and actually got very close to my brother. He is my first best friend. He plays a huge role in my life, he is the reason why I got over challenges way faster and I am forever grateful for him.
I think I face challenges every day and more like every month. I always overcome them the same way. I pray about it, ask God to guide the journey and plan again. No matter how many times I have failed with an idea, I will still go back to the drawing board and be strategic again. I believe that there are many ways to tackle challenges as long as you believe in your amazing capabilities. Carry the challenge and solve it!
Tell us about your career
This question needs me to elaborate in a form of pointers. I am Communication and Fashion PR focused.
- Communication Public Relations
I have been in this industry ever since I knew exactly what kind of influence the industry has. It is more elevating that my mother knew exactly what would suit the character I am. She always insisted that I study International Communication and I never looked back.
- Fashion Public Relations
Fashion and writing happened to be what I loved doing best, was around the time when I met the journalism students on campus, they added a different kind of knowledge to my life and I will forever be grateful for their friendship. Sthembiso Sithole, who is currently at The Star, Khumo Pulumo, is a multimedia producer and video editor at eNCA and Zinhle Khumola, founder of Hazelbird style. Forever grateful for their role in my life.
My inspiration grew even bigger during that time, I thought to myself that it will be my focus and it has not changed since. I now own my company which is Eurraytia Flaunt and which focuses on Communication and Fashion.
Fashion Industry Experience
I had an opportunity to have worked with an amazing lady named Mrs Confidence Matshivha, she brought me in a world of opulence that I have never experienced from elsewhere. I learned the practical part of the fashion industry from working as a stylist for Mrs Confidence, learned the importance of being a fashion buyer and fashion extraordinaire. I got exposed to styling influentials such as former Miss South Africa Mrs Joan Ramagoshi, Business Woman Mrs Daphney Phasha, Tax Ombudsman Communication Head Ms Pearl Shongwe and the amazing Mrs Motlanthe. The list goes on.
What do you like most about yourself and the work that you do?
It puts a smile on my face, its a different kind of wealth and I am happy. I learn every day and I always make time to volunteer my time. I am forever taking my weekends, dedicating them to providing other upcoming companies with the knowledge I have gained and as well as taking time to learn from other people and companies in terms of Communication and Public Relations.
I also enjoy attending Edits Communication/ Edits Talk events. The founder of the event is Nomndeni Mdakhi, she has a very elevating energy and I truly believe the future is female.
Communication, events and fashion PR is the vision I have. I certainly take that path seriously as for me it is always effortless. It never feels like work and I believe passion will take you where ever your imagination can take you. With God always!
My life is not always perfectly planned or aligned at all times but my time is always dedicated to the vision I have.
What are some of your life highlights for you so far? What are you most proud of?
I am proud to be changing and touching lives. I am yet to be proud on a project I have been working on for some time now, I cant expose it yet but God knows it will add great wealth to the future of South Africa. I feel like we live in a world where we end up nowhere due to the neglecting of information and as well as less access to information. There are many young people with great and captivating ideas on how they make the world a great place for everyone but the level of interest towards coming together is not that much and the effort as well. I can not change the world but I certainly believe in touching a soul every day, with a great team of people with the same kind of wealth.
What, in your opinion, are the most important factors to keep in mind to make it in your career or life in general?
My opinion, it is of high importance that you always stay focused. We grow up in societies that turn to belittle the vision, the dreams and always remind you that you dream too much or you will never reach your destination. You need to be disciplined and always be self-aware. Always stand your ground and never forget that wealth does not entirely mean the value of money. There is a different kind of wealth and makes me understand why I still do what I do.
Where would you like to see yourself in the next three years?
I would like to see myself content with projects I have planned and implemented. I still want to touch lives with the wealth of knowledge, connections, and resources. I would like to see myself still adding value to the neighbourhoods, changing and adding the value of financial freedom as well. I am planning with a lady I certainly look up to, she has taken the fashion industry to the next level in terms of brand image. A different life of Fashion PR, this hopefully comes right by the end of 2019 and work with Ms Nichole Lynel.
If there was anything you could do differently, what would it be?
Honestly, I would never do anything different. I am grateful for all the paths, bad roads, overwhelming situations and unpredictable outcomes. Here I am, still standing firm!
Are there any specific people or organisations that you look up to and draw inspiration from and why?
I do actually, I call them forces. My forces give me strength and that push to never be comfortable.
- Ms Mabuyane Kekana, South African Female Motor Journalist, and my mentor. The first person who actually took me seriously. I feel honoured for her presence in my life and I am forever grateful for her force.
- Ms Lynnete Ntuli, this lady gives me a whole body and brain shock. Her presence is certainly felt. I followed her on social media for almost a year and I instantly got moved by her strategy. The world is female. She knows what she needs to do to change the focus that the world has on everything. She is a ball of fire.
- Nichole Lynel, the influencer, the game changer and ambitious. She has the globe on her palm. She believes in the remarkable and impossible. She strives for greatness. I recently started chatting with her. I hope to have coffee with her and talk about all the greatness that Fashion and Public Relations can do. The energy and vibrations from following her keep me going and I respect her for the amazing journey she shows us. She is certainly making her stand. Forbes Magazine should start calling her.
- Nomndeni Mdakhi, another lady who brings my entire self into a standstill. I can never get used to the energy and vibrations. I always she has the special gifts. It's not just on her work ethic but the magical and unexplainable force that one feels in her presence. I can never know how to express it. I am grateful for all the times I was in her presence and volunteered at her events.
- Ms Pearl Shongwe, I remember when I met Ms Pearl Shongwe for the first time, a lady in her own class. I certainly feel that we need more visionaries like her. Very strategic, eloquent and focused. She always tells me to never stop believing in myself. She strongly feels that one is capable and should not stop taking calculated risks.
Are there any inspiring projects which you’re involved in?
My first project will be taking out a collection for spring/summer, It's been something I have always procrastinated. Another one is the project that focuses on helping the community I live in. I pray to God to make it a success.
I am forever assisting on other projects, could be advice or taking my time to add my knowledge on Communication, Events and Public Relations. I come from Mamelodi and therefore I strongly believe in taking initiative as well as supporting the projects or events in my own community. Aced Sports, VIP Milan, Kasi Kuzin Chillas, Outdoor Junkie and Latswamonwana are the events or places you will find me at with my unexpected fashion presence.
Lastly, what advice would you give to others out there looking to follow in your footsteps?
It's only you this once, dream and believe in your ability. Touch lives and change them too. Connect people with your connection. Forget greed. Trust in your journey and God. Keep great energies and allow critics to be negative, they have a sense of pushing us to our greatest level or should I say, they lead us straight to the destination. And have fun while you are at it!
How can the public contact you?
Facebook: Gomolemo Euratia Mashabela
Instagram: Gomolemo Euratia Mashabela
Thank you for sharing your inspiring story with our community, Gomolemo. We are inspired by your strength and wish you all the best with all of your future endeavours.
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