We draw our inspiration from Tshepo “SWART” Rameetse this week! He runs a production company which specialises in Corporate videos AV, stage, lighting and printing solutions. Read his inspiring story below.
I was born in Tladi in Soweto in the 1980`s then in 1993 my parents moved to Lonehill, the north of Johannesburg. I attended Bordeaux Primary School in Randburg then went to Nigel High School.
Losing my mother in a car accident at the age of 16 when she was fetching me from boarding school was my biggest challenge. However, my childhood was great. My parents ensured I lived a comfortable life when growing up. I worked at my father’s construction company for three months and this shaped me to become the man I am today. I’ve built a name for myself. Like some teenagers, I ran away from home and moved to Tladi to be with my grandmother. I still think I should have moved further.
I run a production company called SWART ORI PRODUCTIONS which was registered in 2008. We specialise in Corporate videos AV, stage, lighting and printing solutions.
How I got into the business? My uncle is a sound engineer, so I used to visit him and one day I asked him to see what he really does. After a month he called me to teach me everything I know today. In 2006 I thought about opening a production house but I was told I wouldn’t break into the market because it is a White owned industry.
I sometimes feel as if I don’t charge clients enough for the job done because I am a creative and not an accountant. However, because I am doing something I love I don’t mind going overboard to deliver a good product.